‘Melbourne style’ is the dogleg laneway off the main thoroughfare of high-street fashion.  It doesn’t think outside the box: it takes the boxes out of the National Gallery of Victoria just up St Kilda road, glues them to a mechanic’s wall, and reimagines them as many pixels adding up to a graffito’d digital daguerreotype.

You don’t have to wander far off the beaten track of the tramline to find Melbourne style.  If you’re heading to South Melbourne Beach, you can roll off the No. 1, turn down a cobbled laneway off Sturt street, and à deux pas, find yourself in this plein air gallery of salon-hung street art.

I stumbled on this cobbled coin one dreary winter afternoon.  It had just rained and the sky was the same colour as the asphalt.  A stiff wind blew me capriciously along a route I hadn’t taken before in my flâneries.

I had four shots left on the roll and didn’t expect to have my æsthetic antennæ tweaked anymore that day when I twigged to this vintage gent redux.

I love it when you turn a corner and Melbourne surprises you with an unexpected spectacle which colourfully interrupts the grey livery.

Melbourne style takes couture out of Chapel street and plunks it in the laneway.

You may be a designer in fashionable Port Phillip looking to publish an elegant portfolio showcasing your couture.  If you’re in fashion, you already know that ‘the Book’ is key to getting through the door.

You require a presentation on paper as bespoke as your own image.  And if you’re used to getting your hands dirty, you know why the artisanal approach matters.  There’s an indefinable yet palpable quality you can’t get but by the skilful application of hand and eye working in unison.

With my Artisanal Desktop Publishing service, I can work with you mano a mano to design and craft a portfolio bespoke to your needs.

If you crave the rare and exotic, treat yourself to the novel experience of working side-by-side with an artisan who brings to the craft of book design the bespoke æsthetic of a tailor.  Contact me today to arrange a discreet and private measure.